[Dietpepsidrinker]

Generally it should be a win/win for the school and radio station. Our local station has the radio class at school produce an interview with a player that is used in the half time portion of the broadcast and a (assistant) coaches interview in the pregame. They work hard to promote the kids, with an hour long pregame and 30 minute post game. Several times throughout the season they will interview coaches from other sports (non revenue) and also you will hear from the Supt. and the AD along with the principal. Also I can't count the times the owners have "donated" money to teams or bought T-shirts.

I can't see a way to work it out to promote the kids and school.