[PHSForever]

Here is the explanation from the front page of their website:

The Border Bowl is a non-profit organization established to promote high school football in Kentucky and Tennessee. The objective is to provide an All-Star Game featuring the top players in Eastern Kentucky and Eastern Tennessee. High schools eligible to nominate players for this game are geographically located along the I-75 corridor from Chattanooga, Tennessee to Covington, Kentucky and east. This game allows players to have the opportunity to play, practice, and battle it out for the rights to the border. It also allows high school seniors an opportunity to gain additional exposure and, perhaps, earn a scholarship for college. Each player must be nominated by his coach. All player profiles are reviewed by a panel of coaches from their home state to field the best possible team.