[Stardust]

^ CE, Cena is stale to you, but he is far from being stale and because of that he will be a main-eventer for a very long time. Cena will surpass Hogan before the end of this year at 2nd on the all-time merchandise list for the WWE (3rd Rock, 1st Austin). He is on a more steady pace currently in bringing money into the WWE than both the Rock and Stone-Cold, thus that is what makes Main Event guys, not guys that we think work the best.

IMO, Cena has another 10 years at the top if he stays healthy and does not burn out. First off, in what we are in now for the WWE - "The PG ERA", Cena's whole purpose is to cater to the pre-18 crowd. This worked for the WWF with Hogan back in the day, and the reason that the WWE knows they have to do this is to build a sustainable audience. The glory days of the 90's Monday Night Wars is long over and those of us who bought (or pirated ;-) ) every PPV for both shows for those 10 years are now not buying anything. We were that 12-18 crowd of the 80's Hulkamania era. The WWE has to rebuild a brand new generation of fans, and Cena is the guy that fits that perfectly. Cena is not meant to appease us 40 year-olds, the WWE really is not worried about us.

Back to Cena's long term run capabilities, I still see him as the face of the company for a few more years. If the marketing interest begins to die on him, then that is the perfect time to turn him heel. They can get a few years out of him as the ultimate bad guy just like we saw with the NWO Hogan. Then that set's up the Face turn and those 12 year olds of today will clamor for their old hero and will buy his shirts all over again!