Sources: Big 12 mulls windfall for naming rights

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Sources: Big 12 mulls windfall for naming rights

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06-16-2024, 02:40 PM

Sources: Big 12 mulls windfall for naming rights

The Big 12 is considering generating hundreds of millions of dollars in revenue by selling its naming rights to a title sponsor, sources told ESPN.

https://www.espn.com/college-football/st...le-sponsor

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