Brooklyn Nets unveil logos

**Stardust** · 04-30-2012, 01:45 PM

NEW YORK -- New name. New borough. New arena. New logo, too.

The Brooklyn Nets unveiled their brand-new logo on Monday morning.

The Nets will have a black and white color scheme, which pays homage to the old New York subway signage system.

The Nets will have a pair of primary logos. The first features a shield and the name "NETS" accompanied by the letter "B" inside a basketball and "BROOKLYN" underneath. The second features the letter "B" inside a basketball wrapped around "BROOKLYN NEW YORK."

"Hello Brooklyn! I've been waiting a long time to say that," center Brook Lopez said at the team's formal logo unveiling at the Modell's Sporting Goods store across the street from the team's new home, the Barclays Center.

The Nets will move into the $1 billion arena at the start of the 2012-13 season.

"We've been waiting a long time for this," CEO Brett Yormark said. "The Brooklyn Nets are finally part of the conversation."

Yormark said that the Nets' circular logo will be at center court at the Barclays Center. Yormark referred to the shield as "the shield of Brooklyn," and it will appear on the team's shorts.

Team part owner Jay-Z played an instrumental role in the design of the logo.

"The Brooklyn Nets logos are another step we've made to usher the organization into a new era," Jay-Z said in a statement. "The boldness of the designs demonstrate the confidence we have in our new direction. Along with our move to Brooklyn and a state-of-the-art arena, the new colors and logos are examples of our commitment to update and refine all aspects of the team."

The hip-hop mogul and Russian billionaire Mikhail Prokhorov, the majority owner of the Nets, were not in attendance.

A spokeswoman for Prokhorov said he "loves" the new logo. According to the spokeswoman, the logo began being designed a year ago, and discussions were still taking place as of a few weeks ago.

Brooklyn has not had a professional sports franchise since the Dodgers left in 1957. Developer Bruce Ratner, who pushed for the move to Brooklyn beginning a decade ago, said the curse of former Dodgers owner Walter O'Malley, who moved the team to Los Angeles, is dead as of "(Monday)."

The Nets will unveil their new uniforms sometime in the fall. They are the only team in the league to have a black and white color scheme.

NBA deputy commissioner Adam Silver isn't going to root for the Nets, per se but believes it's important for the team to get off to a good start as it begins to cultivate an identity in Brooklyn.

"They'll get it done. They were unlucky last season, and it didn't help that they were playing in a temporary arena and about to make a move," Silver said. "Cementing their identity in Brooklyn, I believe, will help in player recruitment as well."

General manager Billy King wants the team to be competitive immediately.

"We're not gonna build slowly," King said.

Coach Avery Johnson said that hopefully, "at his time next year you guys will be in my press conference for the 2013 playoffs."

King has a lot of work to do. The Nets wrapped up their 35th and final year in New Jersey with a 22-44 record. They have not made the playoffs since 2006-07.

Superstar point guard Deron Williams has reiterated his intentions to opt out and become a free agent. Williams said he'd like to come back and be part of the first team in Brooklyn Nets' franchise history, but he's expected to be heavily courted by a number of suitors, most notably his hometown Dallas Mavericks.

Lopez, a restricted free agent, wants to stay with the organization that drafted him. Small forward Gerald Wallace has said he'd like to return but plans to opt out because he wants a multiyear deal. Power forward Kris Humphries is an unrestricted free agent.

MarShon Brooks, Anthony Morrow, Johan Petro and Jordan Williams are the only Nets who have guaranteed contracts for the upcoming season.

Merchandise featuring the Brooklyn Nets' new identity is available at Brooklynnets.com and the NBA Store on Fifth Avenue.http://espn.go.com/new-york/nba/story/_/...rs-2012-13

**Stardust** · 04-30-2012, 01:46 PM

[Image: http://a.espncdn.com/espnradiostations/i...00x200.jpg]

**judgementday** · 04-30-2012, 02:08 PM

Sounds and looks like an old school team.

**vundy33** · 04-30-2012, 07:02 PM

Finally! Been waiting for this team for 2 years...Brooklyn is one of my favorite places. Love the colors and logo. Going to order my shirt tomorrow.

**WideRight05** · 04-30-2012, 11:30 PM

I hope the Nets pull it together. I enjoyed watching their teams of the early 2000's with Jason Kidd and Kenyon Martin.

***zaga_fan*** · 05-01-2012, 12:20 AM

WideRight05 Wrote:I hope the Nets pull it together. I enjoyed watching their teams of the early 2000's with Jason Kidd and Kenyon Martin.

Welp I'd say their franchise player is on his way out....

**OffTheHook** · 05-01-2012, 12:29 AM

Nice!

**vundy33** · 05-01-2012, 12:34 AM

zaga_fan Wrote:Welp I'd say their franchise player is on his way out....

You think they'll get another big name to replace Williams? He's going to Dallas I think.

**WideRight05** · 05-01-2012, 01:21 AM

zaga_fan Wrote:Welp I'd say their franchise player is on his way out....

I would agree with you. It would not surprise me one bit to see him go to Dallas.

***Spud6*** · 05-01-2012, 01:55 PM

I like all of the new changes. Especially Brooklyn. That just sounds like basketball.

**Amun-Ra** · 05-01-2012, 06:22 PM

Should have adopted a new name as well. The Nets has always sounded stupid to me.

**Amun-Ra** · 05-01-2012, 06:24 PM

Also, the logos look like some generic design you would see on some video games team builder. That's just my opinion though.

**Stardust** · 05-01-2012, 06:53 PM

Amun-Ra Wrote:Should have adopted a new name as well. The Nets has always sounded stupid to me.

That really struck me as odd as well. Fresh start for a team with not much of a history in the NBA. Why not become new like the Thunder did.

As for the logo and the colors, I can't help but think Oakland Raiders

**Amun-Ra** · 05-01-2012, 08:37 PM

So, their colors are just going to be black and white? And they kept the name the Nets? Can this team get anymore boring already?

**vundy33** · 05-02-2012, 02:34 PM

It's not boring. It's old school..they don't have to have 5 damn team colors to be exciting, lol. They only have 3 or 4 returning players next year, it's going to be an all new team.

**Amun-Ra** · 05-02-2012, 07:46 PM

No these are old school and they look good.

[Image: http://media.zenfs.com/en/blogs/sptusnba...s/TAM2.jpg]

The new colors are blah. The logo looks it came from a Madden team builder. Mayeb whe nthe unis come out I will feel different but right now the new Nets stuff is blah like their team.

**Cardinalfootballguy** · 05-02-2012, 10:16 PM

Shitty stuff for a Shitty team... Come on Jay-Z

**Stardust** · 05-03-2012, 09:17 AM

Amun-Ra Wrote:No these are old school and they look good.

[Image: http://media.zenfs.com/en/blogs/sptusnba...s/TAM2.jpg]

The new colors are blah. The logo looks it came from a Madden team builder. Mayeb whe nthe unis come out I will feel different but right now the new Nets stuff is blah like their team.

Thank god Memphis is not old school uni's. BLAHHHHH!

**TidesHoss32** · 05-03-2012, 09:28 AM

I love it..love the logo, the colors. I LOVE Brooklyn (the city, aura, everything about it. Just a cool place). They will become my second favorite NBA team (GO SIXERS!!)..Now, if we can just get a baseball team in Brooklyn then the planets will align and the world will be a better place. And amun-ra and Vundy is right, it dont have to have five colors and have pictures drawn all over the jerseys to look good. 95% of the pro (and college) teams have awful looking jerseys because they are wayyyyy too overdone. Old school is always better and thumbs up to Brooklyn's great new/old look.

**old PB05** · 05-03-2012, 09:59 AM

Agreed TH32....Love the transition...the look and the history with the city of Brooklyn.

**Stardust** · 05-03-2012, 10:22 AM

I've been to Brooklyn several time. Sure as hell not a "cool" place. Dirty, not much of a "city", and nasty people. The best thing about driving in Brooklyn is getting out!

**vundy33** · 05-03-2012, 03:36 PM

Obviously haven't spent much time there Dusty...

Anyway, I'm split on the "Nets" too. But, I think I'd rather keep it if they couldn't come up with a name any better than that.

**TidesHoss32** · 05-04-2012, 11:52 AM

I love old school names. The New York Knickerbockers and the New York Metropolitans (both scaled down to the much less likeable Knicks and Mets) are two of my favorite nicknames in all of sports...Here's a few I thought of:
Brooklyn Pilots
Brooklyn New Yorkers
Brooklyn Slammers
Brooklyn Knights
Brooklyn Chairmen

But..the Brooklyn Nets has a neat ring to it..I still like the Chairmen and New Yorkers though lol..