[Strikeout King]

Get ready to open up your wallets just a little bit more UK football fans, as ticket prices are going up for the 2010 season. Single game tickets are increasing by 6 bucks, while season tickets are going up by 37-dollars, plus a 50-dollar increase in the required contribution to the K-fund.
Mitch Barnhart says that “the cost of doing business for everyone in any business is going up”, leading to the increase. He did not rule out the possibility that tickets prices might increase at Rupp Arena as well.



Kentucky estimates that the ticket increase will bring an extra 3 million dollars to the athletic department. Barnhart also argued that despite the increase in prices, UK still offers the 5th cheapest season ticket prices in the SEC.


Now, while I find it a little odd to raise ticket prices in a poor economy and following a mediocre season, from Barnhart’s perspective it makes sense, because he knows that those people who choose to not renew their tickets because of the increase will quickly be replaced by those that are willing to pay. And as I heard someone mention this morning, men are willing to pay 150 dollars for a round of golf at a fantastic course, but complain about 250 dollars for SEVEN football games. So, any way you look at it, the tickets are going to be sold and it’s just the price of watching SEC football.




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