[Cactus Jack]

Those same old people that get complained about at Rupp are the same people that contribute more money than the rest of the entire fanbase combined.
They’re not going anywhere.
If you really want to change Rupp, you’ll have to completely renovate, add suites at mid level, and dramatically reduce overall capacity because Rupp simply isn’t big enough. I would personally be okay with that, but I doubt the brass would be willing to give up that attendance record every year and lose the money on the seats.

This is the answer.

Don't know how feasible it is, but a lot of pro venues are now moving toward additional premium seating/boxes that are floorside and/or have perks like access to the player's entrance "tunnels", dedicated entrances, premium dining, and the like.

Logistically, Rupp may be stuck (or at least very limited) when it comes to adding boxes, most likely due to financing. I say that because I think if these were feasible and could ultimately increase revenue, they'd have made those changes yesterday.