[Don Draper]

Rains was.a great coach at LCA who won a lot of football games. Lawson held several assistant positions and knew his stuff. Held several records at Whitley as a player and is the principal their now.
It's not the character of coach they're hiring. They've had good people in that position willing to do good things.

This is what I think -

No one knows how difficult it is to coach there. They look at it as a school in Lexington that has athletes. Every coach thinks that if they get the right athletes, they can win with their system. That is such a misguided way of thinking. So, when they take the job, they realize it is not close to what they thought, and they bail. It's going to take someone who knows what they're getting into to make this job work.

From what I've heard at work, and it could be completely false, they are looking for a veteran coach who can turn things around. I'm not sure that guy is out there, though.