[Profit]

First off ...Depends on a schools past program experiences.
If your used to competing for state championships, then an undefeated season is what you strive for. If your program has had a history of losing seasons for quite some time...then small gains in the win category are good seasons and should be noted to your team and community. Once thats established, a team should look for more involvement and larger numbers on a team roster. These are the things that will make for a better season. Good seasons are relative to the teams history and continual improvements year after year..this is the proof in the results. Building a program...whether it be from a 0-10 season or a 15-0 season should be the basis for consideration on "A good season".
"Winning attitudes promote winning seasons".

Cultures have to be built at the foundation of a program in order for the house to stand tall. So in closing

A good season for one may be the beginning groundwork that was once laid by an 0-10 team who's coach and community decided it was time to build a house and make it a castle.