[OffTheHook]

Joe Mauer:

[Image: http://l3.yimg.com/bt/api/res/1.2/2nneY9...-mauer.jpg]

• Team: Minnesota Twins
  
• Overall earnings: $27 million
  

Joe Mauer is good at baseball. He is also good for baseball, as the hometown player who hits it big and signs a long-term contract with his small market, childhood team. The Minnesota Twins' catcher is also just so gosh darn likable, which apparently appeals to those with dry scalps. Head & Shoulders signed Mauer as part of an essential doubling of his total endorsements this year to $4 million, adding to his salary of $23 million to catch baseballs.