[EKUAlum05]

^^^

All I can think of is the fact Somerset is the most recognizable program that is on the schedule who technically doesn't have their own designated rival. Harlan County was the target for PCC fans, but the Black Bears are obsessed with all things Bell County. Breathitt would make sense, but the Bobcats are more worried about Belfry who they are usually destined to meet in the playoffs. Letcher Central showed promise for a while, but now they are below Commodore fans' standards.

That leaves Somerset next in line. I guess the strategy is "If we flame them enough they will flame back and then we can argue and trash talk and then we are rivals! YAYYYYYYYYYYYYYYYYYYYY!!!!!!!!"