[Observing]

This definitely helps schools like UK that has a huge media surrounding and fan following, but it will greatly hurt the small schools.

Actually this will benefit the smaller programs far more. The big time
programs with huge rercuiting budgets own the advantage in the
face to face recruiting, and that will remain, but any school will
be able to have an equal ability to communicate in these media,
which have a very LOW fixed cost. I doubt it will end up making much
difference in the end, but now a Murray State can make 500 electronic
contacts with the same recruit a UK makes 500 electronic contacts with,
without any hit to the budget.