[WideRight05]

Hogan didn't bring any money in? When Hogan signed with WCW in 1994 sales went up almost immediately. Even though he was getting booed by 1996, WCW was still selling a lot more before he came to WCW. Vince has probably feared losing merchandise sales as well as some of the younger crowd by having Cena turn heel, but around 48% of WWE are between the ages 18 and 49, compared to 21% of fans under 18. I am not saying it will happen - IMO it should - but I really think it will at some point over the next year or two. I think it would be good for Cena's character to do so. It's not like everybody would quit buying his stuff, he would still bring in plenty in merchandise sales. Plus, the increased salse for someone like CM Punk (or whoever) his main rival is would probably offset the loss in sales from Cena's merchandise.