[papagrit]

Once, I discussed this question with a coach at EKU. As far as film, he told me, "Put a highlight film together that is short, five minutes or so during the junior year. Then put in a game film after that. That gets a coach interested in a kid, seeing all the good shots etc... and the game film from a good game will be the substance." Another EKU coach told me once that the first thing that any college coach asks in almost every instance, which I've found absolutely true is what is his GPA and his test scores. A great GPA will show how much a kid wants to succeed in life as well as make them an easier sell when it comes to scholarship time because a lot of kids get academic scholarships which means the football team can place their money on other kids and attain a "cheap" scholarship kid through your kid's academics. They aren't taking as much of a chance on a scholarly kid because the investment isn't as high and the kids grades show he wants to succeed. Something else, if a kid has an excellent PSAT score when they take it their junior year and they play football, they will hear from the Ivy League teams and the "smart" schools. Lastly, when I asked yet another coach at a camp one time about paying to have his name put out there by a group (such as NCSA), I was told that If the kid is good, they would find him without this help. If you aren't hearing anything by the beginning of the junior season from anyone, then you should consider it if your kid really wants to play college ball. The fees from NCSA to begin with when my son came through were approximately $600 dollars to begin the process and may go up depending on how much exposure you want for your boy. That is what they told me on the phone. We didn't try this route because we were hearing from some college coaches....especially the Ivies and smart schools.
As of right now, we have a few offers on the table, including a I-AA team and several good looks that are still in the process. Guess what, the GPA and ACT score are probably my son's best attributes besides being a solid player. The best part of having good grades and getting the academic scholarships are you can play scholarship football if you want or just walk onto a team at the school you decide to attend. If you like playing and show up as a player, the college coach will probably find your kid some help with scholarships after a year or so of playing.
It is a learning process that we are still learning as of right now.
Good luck!