[Stardust]

Credit Ryder for Vince pushing the Social Media plugs that we see now. Vince hated Ryder and wanted him gone. They kept him because of drug suspensions to others, that is the ONLY thing that save his job. When he knew his career was on the line, he started looking for ways to market himself (more to get a job outside of WWE than he ever dreamed of being able to stay). When his web serials took off, word got back to Vince. Vince had no clue what power social media truly held. It was after he became enamored with what reaction Ryder was getting, that he started the WWE push to make WWE the #1 social link in America. Not sure it will ever get to that point, but its getting there pretty quickly.