[d2hoopsfan]

I hope this tries to show you that EKB is not partial to a particular school, yet we have to make decisions to focus on schools with a strong sponsorship backing to make the process work.

You could do like the sports station in Knoxville did for football. They used to have a "game of the week" and they had trouble finding sponsors except when certain teams played or those teams played each other.

So before the 2008 season they sent all the schools in the area a letter saying they would either do a reduced game of the week schedule or, if one school wants to pony up the cash, they would just cover that school. Needless to say, Knoxville Catholic (which actually was one of the schools the station never had a problem getting sponsors for) outbid 5 other schools. And the deal comes up for renewal every year and Catholic has paid more to keep it.

Smart move by the station as Catholic shells out money, then the station gets an "official so-and-so of Catholic football" sponsor or two (more money) and then gets "regular" sponsors on top of that. :1:

Of course, this is only for football. This station wouldn't touch high school basketball with a 10 foot pole. (Although, to be fair, they are one of the outlets for Tennessee sports, usually the Lady Vols.)

Not really suggesting that this gets done in EKY, just pointing out what others have done in a similar situation.:Thumbs: