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Why MLS clubs are rebranding, how some got it wrong and the opportunity that presents
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07-22-2022, 07:55 AM
Why MLS clubs are rebranding, how some got it wrong and the opportunity that presents

Five teams in MLS have rebranded in the past three years. Three rebranded their rebrand. We explore why fan input is vital to a new team identity.

https://www.espn.com/soccer/major-league...-fan-trust
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