Big East won't change name, brand equity cited

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Big East won't change name, brand equity cited

torQQue Offline

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09-08-2012, 12:50 PM

[Image: http://api.tweetmeme.com/imagebutton.gif...uity-cited]Big East commissioner Mike Aresco says there are no plans for the conference to change its name and negotiations are expected to start soon with ESPN on a new TV deal.

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