01-21-2011, 09:05 PM
Farewell, Applebee's. Hello, Whitaker Bank.
Leaders of the Lexington Legends ended a monthlong mystery Thursday when they announced Whitaker Bank has bought the naming rights to the team's stadium along North Broadway.
Whitaker Bank Ballpark marks another major move for a Kentucky bank that is overshadowed in the Lexington market by bigger names.
The price paid for the naming rights was not disclosed. (Sportsvenues.com has reported the price of the previous deal with Applebee's at $3 million.)
Alan Stein, president and chief executive officer of the Legends, wouldn't say whether the deal was more lucrative than the previous one, but he said with a smile that "we always strive to do better every day in what we do."
Read more: http://www.kentucky.com/2011/01/21/16054...z1Bj0XtuoS
Leaders of the Lexington Legends ended a monthlong mystery Thursday when they announced Whitaker Bank has bought the naming rights to the team's stadium along North Broadway.
Whitaker Bank Ballpark marks another major move for a Kentucky bank that is overshadowed in the Lexington market by bigger names.
The price paid for the naming rights was not disclosed. (Sportsvenues.com has reported the price of the previous deal with Applebee's at $3 million.)
Alan Stein, president and chief executive officer of the Legends, wouldn't say whether the deal was more lucrative than the previous one, but he said with a smile that "we always strive to do better every day in what we do."
Read more: http://www.kentucky.com/2011/01/21/16054...z1Bj0XtuoS